Fire-Rescue - Law Enforcement - EMS - DOT - Towing & Recovery
Individuals, departments and agencies
Full service photography, videography, and content creation for the public safety community and the agencies and departments they belong to. We specialize in visual storytelling, empathy-based marketing, and problem solving.
Do you work or volunteer in public safety? Tactical Focus Media can help you stand out and tell your story.
Does your department need greater reach and engagement in your community? Do you need rebranding?
Every product and service includes a custom consultation and is professionally produced and edited.
All products include usage licensing.
Photo Services
Formal Portraits
Formal dress or duty uniform. Professional lighting & basic editing.
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Group Portraits
Sector, company, division, shift, agency or department. Professional lighting & basic editing.
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"Mission ready" portraits
When impact is paramount. Creatively staged with dramatic lighting. Emotionally evocative, conveying confidence and purpose. Each “Mission Ready” session is tailored to each individual personality and purpose – each individual mission
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"On duty" Portraits
Candid/Faux Candid – Capture day-to-day duties, in or around vehicle/station or out in the community.
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calendars or photobooks
Promote positivity, team building and morale by creating a custom calendar or photobook showcasing your department. Share with the members of your department or sell them to the community as a non-profit fundraiser.
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Video Services
public service Announcements
Have a message that needs to reach your community? Deliver it with a 15, 30, or 60 second professionally created video short. Explore our master list of over 40 PSAs, including scripts. Maximize engagement with included media distribution plan .
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recruitment video
Hiring or seeking volunteers? Professionally produced 1 to 2-minute video to help your department recruit the best candidates while highlighting your department’s unique opportunities and benefits. Maximize engagement with included media distribution plan .
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Campaign Video
30 to 60 second video to generate votes and support for referendums, equipment purchases, staffing, and investment in your department. Tell the "why" behind the "what". Maximize engagement with included media distribution plan .
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Hype Video
30 second or less video for social media to generate support for you, your agency, initiatives, or an event you or your agency are participating in - full of energy and purpose.
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"Shift Narrative" Video
Create or improve department branding and solve problems using dramatic and emotionally resonant imaging and visual storytelling. Resonate with your community and “shift the narrative” of your department in a 30-second to 2-minute video. Maximize engagement with included media distribution plan .
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Training video
Need to create training media for your department? Custom video & photo content for use in your department training materials. Reduce risk, improve quality, and maintain proficiency through consistency and education. Custom tailored to your department’s requirements, POV and Aerial footage optional.
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"mission ready" Video
When impact is paramount. Creatively staged action with dramatic lighting. Emotionally evocative, conveying confidence and purpose. Each “Mission Ready” session is tailored to each individual personality and purpose – each individual mission. Great for team building, PR, & use in department messaging.
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"Hot Response" Video
Creatively staged vehicle photography and multi-camera videography with aerial footage and dramatic lighting – convey a sense of urgency and evoke an emotional response on social media. Do it for fun or reinforce “move over” laws, generate support for your department, or use in department messaging.
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"How stuff Works" Video
Share how and why common tasks are accomplished by combining behind the scenes footage, interviews and narration. Great for community outreach.
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"Behind the lines" / "a day in the life"
Documentary style, multi-camera short or long-form video that capture real life through personal stories, ride-a-longs and on-scene footage. Reveal the grit and humanity of leaving home to work a shift with your department.
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Popular Packages
Portraits
formal portrait package
Photographs of department members in formal dress. Includes high resolution for print and medium resolution for social media for every member and department.
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Portraits
informal Portrait package
Includes 4 images for each member: “On Duty”, “Mission Ready”, 2 x Group. Includes short video for social media blast.
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portraits
complete portrait package
Includes 5 images for each member: Formal, “On Duty”, “Mission Ready”, 2 x Group. Includes short video for social media blast.
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community outreach
introduction package
Includes “Meet Your Local Department” PSA and 2 others, 1 “Hype” or “Shift Narrative” video, 5 “On Duty” photos,. Includes short video for social media blast.
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community outreach
"shift narrative" package
Includes “Shift Narrative” video, campaign video, and 3 PSAs.
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community outreach
seasonal psa package
Includes 8 PSA videos. Get your community ready for each season or holiday. Explore our master list of our 40 PSAs. Includes script writing. Maximize engagement with our media distribution plan.
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community outreach
Outreach consultation & psa package
Includes consultation to review recent call/run statistics & create a plan to address problems using PSAs for community outreach and public engagement. Includes 3 PSAs. Includes script writing. Maximize engagement with our media distribution plan.
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consultation
Quality assurance / quality improvement
Equip your department with the appropriate equipment, skills, and direction to record, edit, and review training and incidents, using audio and visual data and presentation templates with the goal of assuring and improving operational quality in the department.
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consultation
community engagement media coaching
Committed to making your own photos & videos for social media? I will work with your department to ensure you have the skills necessary to ensure long-term success. Includes tips & tricks on tactical & strategic planning, scripting, shot lists, distribution, & equipment.
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other Services
custom creation
Don’t see what you need? I will work with you to create a custom solution to help tell your story, solve problems, and convey your unique message.
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event coverage
Capture your department’s event or ceremony with photography & videography coverage. Combine with aerial videography for a unique perspective.
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social media management
Create a safe, responsible, & compliant, social media presence to promote public engagement, inspire empathy, & improve department communication.
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graphic design
Artwork design for department patches, vehicles, signage & posters.
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preservation of history
Photography & videography of historic apparatus, vehicles , equipment, stations & structures. Digitization of photos, slides, negatives, & videos. Document & preserve history before it's gone forever.
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What can we help you do?
Let’s work together
